Dear Mr/Ms Seller-

I have discovered that many of my competitors are parading the fact that they sell so many of their own listings...doubling up or double dipping or dual agency.  And they like to point out that I avoid it like the plague.

Allow me to explain my position. 

I feel that when you select me as your listing agent, I become YOUR representation.  I am responsible for your best interests-I negotiate for you, I am loyal and obedient to you, and I am accountable to you.

YES-I market your home.  I market the devil out of it!  I want buyer calls coming in strong!  But I'll tell you-if one of those buyers wants your house, I don't want to work on their side.  See, I feel that dual agency is inherently a conflict of interest. Do I qualify the leads from the sign?  The flyers?  The postcards?  The print advertising?  The internet?  I sure do.  And I promote all of the best qualities of your home.   I AM pounding the pavement on your home!  What if they want to see it?  They will be set up to go with one of my buyer agents, or if they're not available, another agent in my office.  This is why you may never see my name on the list of showing agents, when you receive updates from the appointment center.

I do want your house to sell.  I just want to work for ONLY you.  How can I properly advise you if I know all of your financial nitty-gritty and also that of the buyer?  Sure, I know the dialogues for handling this situation-but there will most likely still be that niggling thought in the back of your mind wondering if I sold you short.  And I want you to rest soundly, safe in the confidence that I was working ONLY for you. 

You are hiring an agent to get your home sold...not necessarily sell it themselves.  With over 14000 active listings in the Charlotte NC area-statistically it's slim that I would also represent the buyer who wants your house.  My job is to get as many people as possible through the doors so we can get to the right buyer as quickly as possible.  I may not be the one who sells it-but I will be the reason it sells.

But wouldn't it be nice to keep all of the commission to myself? Sure-but at what cost?  I would much rather split the commission on a co-brokerage situation and get you moved on with life at your best net profit situation.  Money isn't everything.  And if I treat you right, you'll tell all your friends and family-right?  And if I treat my buyers right, by making sure that they also have proper representation, won't they also refer me?

So the next time you're interviewing Realtors for the opportunity to market your home, ask them very pointedly why exactly they think it's great to be riding the fence so many times in the course of a year.  And think your way through the process.

I appreciate the opportunity to work with you in selling your home-and want you to know that YOU are my top priority.