It's Not Just About The Price
I pulled into my driveway this afternoon, and was immediately prospected by a landscaper who was going door-to-door soliciting new business.
I have a gorgeous yard, not quite THIS gorgeous but it's easily one of the best yards in Heatherstone and quite possibly in all of Harrisburg NC.
So I found it interesting that this young entrepreneur felt the need to tell me how much better my lawn could look if HE were the landscaper instead of my current company.
Heck, he promised that he could beat their price easily. Asked what I was currently paying for lawn service. I told him. He proceeded to laugh at me for paying so much, shoved a flyer into my hand and drove away.
Silly young man. He is operating under the premise that I choose my vendors SOLELY on price.
And bless his heart, I guess no one has taken the time to train him properly in sales. By in essence ridiculing me for my decision of which landscaper to use, he made himself look small and solidified my decision to stick with the folks who do such an excellent job caring for my lawn and plants, Davis Brothers Lawn Care (I appreciate y'all!)
How many times do we approach our own field with this attitude? Do we assume that our clients only want the cheapest service available? I myself place a premium value on service and I pay it gladly. Yet another reason I drive a Volvo, their service is head and shoulders above the competition.
Do we ridicule potential seller clients who have chosen a less expensive competitor? I don't. I get frustrated, sure, but that's their decision and many folks come back to me after they realize what they didn't receive for that 'discount.'
Be gracious. Realize that some folks want a premium service and gladly pay for it. Realize that some folks only want a bargain bin discount and gladly trade out service to save a buck.
And for heaven's sake, don't laugh at me for paying more than YOU charge. It's worth every penny to me.